The brand identity flows through the business card design, letterhead, invoice and email signature to provide a consistency that reinforces the message of professionalism and integrity.
Setting pricing is, perhaps, the biggest problem facing small companies and evidence shows that under-pricing is extremely common. Small business owners tend to be more aware of their short-comings than their competitive advantages. They also fear that existing customers will leave if prices are increased.
Our analysis showed clearly that pricing could be increased significantly without damaging competitiveness. Revised pricing was introduced and supported by the customer base. The overall result was a significant improvement in profitability.
Relocating a service business is always tricky, especially if you have been in the same place for 20 years. As NewDawn moved to a new Health Centre location we designed posters and leaflets for the new location and provided the foundations for a customer database. We backed this up with email and text-messaging campaigns to make sure the existing customer base came along too.