Wycked Drums

Brand Conception

Name and Logo Design

Drum Teacher and gigging musician, Paul Dinnage was trying to build his teaching business but facing strong competition from a more-established rival.

We set about building a highly distinctive brand to help him stand out from the rest. His target market is kids from 6 to 18 years, so we looked for something that was simple, catchy and appealing to the kids yet still projected an image of safety and professionalism required by their parents.

Our concept was based around the use of graffiti; capturing the slightly rebellious connotations of drum-playing with a strong visual impact using a bright red. We produced two versions of the logo – one for graphic applications and a second, cleaner version, for applications where readability was the priority.

Website Design & Maintenance